As our 6-year Anniversary celebrations continue for three more weeks, we have been taking a closer look at every single coffee and every single blend, with the goal of continuing to raise the bar on everything we do. Celebrating Ethos’ first six years have made us realize we really want to celebrate the 60th (I don’t know who will be writing this blog/newsletter then, but we do hope they’ll look back kindly on these early chronicles!), and do it as happily and as proudly as we are now celebrating these early years!
It is our deepest desire -and commitment- to add more high-impact coffees as permanent offerings as our volume grows, so we have decided to do all we can to support “Amani” (from D.R. Congo) as a permanent offering, and make it our signature Dark Roast. We have been experimenting with a darker roast profile on this bean for a few months, with the idea of potentially adding a second “dark roast” to our menu… yet, now that supply chain issues have delayed the arrival of “Andes” (our dark roast from Peru), it seemed like the perfect opportunity to make this one our main dark roast and hopefully get to support the Co-Op in D.R. Congo in a bigger, permanent way. We’ll be sending it as a sample this coming week, and can’t wait to hear your thoughts! (no worries, most of our offerings will remain in the light and medium roast profiles… yet we wanted to have a dark roast with the potential to appeal to 4th-wave* coffee lovers!).
And of course, our 2022 Brew Greatness Anniversary Blend will be available for a few more weeks, until April 15th, and we will continue to send a free 8-oz bonus bag on every 5-lb order! We also have a few more surprises in the works… and as always, would love to hear what would you like to see from YOUR Ethos this Summer! (remember our technical Summer Series runs from June-August - we’re planning a historical piece, an “Iced” tutorial, and are still looking for a great topic for our third piece!)
Beyond grateful to begin every day Brewing Greatness with you!
💛 Jolian & Lisbeth
P.S. We’re also on our last half-sack of Geisha… and can’t thank you enough for supporting it in such a big way! We will try to get it again next year if the grower decides to separate it again as a super-premium nano-lot.
*We consider ourselves part of the “4th Wave” of coffee - which is a term that has been used to describe both the quality and attitudes of (first-world) consumers towards coffee over time. The first wave was canned/brick, cheap robusta coffee (i.e. Bustelo/Folgers), the second wave was higher-quality arabica coffee (i.e. Starbucks), the third wave was even higher quality, freshness-focused craft coffee with an emphasis on flavor, and the fourth wave -which we’re working to pioneer- is coupling that highest-quality, freshness focus with an equal concern for the impact and quality of life of the people who grew it. MLK famously said “the arc of the moral universe bends towards justice”… thank you for your role bending it!
