As we adapt to a new ‘normal’ of staying home and social-distancing from others those few times we may venture outside, it may be easy to lose perspective on how deeply connected we -every person in the world- truly are… so we thought this would be a good time to remind you - and once again thank you - for the (even bigger) difference you are now making in the lives of everyone behind your Ethos coffee!
It is only thanks to the support of amazing people like you that we have been able to not only keep our commitments to our farmers, but also look for new opportunities to make an impact. Our latest coffee addition from Colombia - Planadas - is a perfect example! It is a high-scoring, single-varietal (Lisbeth’s favorite Colombian varietal, Caturra!), micro-lot farmed by an amazing woman, and sourced at a 300% price premium (i.e. she directly earned over 3 times the current market price). She belongs to a wonderful group of small growers who have organized as the ASOPAP Co-Op, and we hope that this will only be the beginning of a long-term relationship with them! This was one of our ‘stretch-goals’ for the year… and we thought now was the perfect time to make it happen… the perfect time to try to make a bigger difference… the perfect time to offer you something new to enjoy and share… and the perfect time to live up to our Brew Greatness motto!
We simply cannot thank you enough for making this possible - for keeping us busy roasting for you, for believing and sharing our Ethos, and for being part of this journey - both at home and online! Our connection to each of you, and the gratitude and love that goes into every order is very real - and we hope you feel it as strongly as we do!
Deeply grateful for the privilege to Brew Greatness in the world with you, and for this special connection with you - now stronger than ever,
Jolian & Lisbeth
P.S. We can’t wait for you to try our new Planadas (we’ll be including free samples on every box for the next few weeks!), and hear your thoughts! We’re always grateful for your feedback, your sweet emails, and for all your love and sharing online! (find us as @ethosroasters on Facebook and Instagram)… and would love to hear any ideas for a Summer Special! Email us at coffee@ethosroasters.com
