We’ll soon be celebrating 6 years of roasting coffee for the best people in the world - each of you! We’re beyond grateful for the incredible journey you have made possible for us - a journey that began with an idea and desire to make a difference, and that is now a thriving roastery that gets to buy thousands of pounds of coffee from hundreds of small farmers around the world - year after year! It’s a dream come true, and as our Ethos family has grown, we continue to look for new partnerships to grow our impact.
Our newest high-impact partnership in Honduras is such a special one! When Chad and Christie first reached out to us and told us their story working with a community of small coffee growers in a remote area in Honduras, and how they aimed to break their cycle of poverty through the sale of their coffee, and shared this video, we couldn’t pass the opportunity to meet them and try their coffee. It blew us away - it was the sweetest, most delightful honey-processed Honduran coffee we had ever tasted. The fact they had paid the farmers life-changing prices (which by the way, was set by the farmers in answer to the question “what price would change your lives?”) - we just knew this was a coffee that would Brew (so much) Greatness in the world, and it will soon be the star for our 2022 Brew Greatness Blend! It will be complemented by our awesome Poaquil Natural for a celebratory blend to truly Brew Greatness in every possible way!
We will be officially launching it March 1st, and sending special preview samples on all online orders placed from now until then 🙌… and since we’re celebrating 6 years, it will be available for 6 weeks, until mid-April to hopefully give you a chance to order this amazing blend more than once! Afterwards, we are planning to launch it as a single-origin offering… yet, there’s a curious coincidence that has us thinking about what would be the “right” name for it… as the name of the small town in Honduras is… PACHECO! (this is Lisbeth’s family name… which has some drawbacks: it’s hard for people to both pronounce and remember, and it can mislead some to think it is the farm or the business of a relative (for those who don’t know, Lisbeth is originally from Guatemala -not Honduras- and didn’t even know there was a town named like this in Honduras, until Chad and Christie told us - we couldn’t even believe it at first!). So, we would really, really like to hear your thoughts on this - should we go with the town’s name, as is our long-standing tradition… or have another name contest so you can help us pick a great new name for it? Email us back and let us know!
Can’t wait to share this amazing coffee and celebrate 6 years with you!
Jolian & Lisbeth
P.S. We’ll also be sending you a special anniversary souvenir on your boxes next month… follow us on Instagram (@ethosroasters) for a special preview this week!