In our last Summer Series, we would like to invite you to embark on a metaphorical trip around the world through coffee! It truly seems is the perfect time to do so - it is currently much easier than actual travel, and your roasters happen to be sourcing a lot of new wonderful coffees because of pandemic-related logistical challenges… some of which are ‘experimental’ microlots that may only be available this year!
So, here’s a quick guide, and an open invitation to slow down and savor - to discover the aromas, flavors, sensations, and memories you enjoy and associate with each cup! Fill each page of your “coffee passport” with as much details as you’d like about the sensory attributes of each brew, yet also note the method, the place, the time, the context… and do not be surprised if the same bean yields two -or more- completely different cup experiences depending on how, where, and when it was prepared, and enjoyed. Please feel free to print as many copies as you need, and share with your friends. It is inspired by the actual Cupping Forms used by professional tasters, yet adding some important details that will help you create - and recreate - many coffee memories.
We truly can’t wait to participate in this experiment with you… and look forward to seeing and sharing a few pages of our “coffee passports” (just tag us on Instagram @ethosroasters if you’d like us to share in our social media stories… no worries, it is only there for 24 hours… which is why we love stories… their ephemeral nature always feel unconditionally forgiving and inviting!).
Grateful and excited to begin each day #BrewingGreatness with you!
Jolian & Lisbeth
P.S. We will be taking a short break Aug 24-27… and we’d love to send you some coffee before we leave, so we’re offering a special bonus for all orders placed by Aug 22nd (get a bonus 8-oz bag of one of our current favorite single-origins to Cold Brew on all orders of 4 lbs or more… or get a bonus oz per lb ordered on smaller orders)… plus, more new coffees are coming in September… notably, our new Poaquil crops!
