Celebrating ten years in business is one of those milestones that makes you reflect. We still remember when we began roasting our first batches (in an 8-oz home roasting machine, and our shortest-lived “investment”, as the motor burned out within weeks!), and how excited (and unsure and nervous!) we were to try to create the coffee company of our dreams — one that would champion small farmers and excellent coffee; and one that would leave the world a better place because we existed. We never expected it would become the greatest adventure of our lives, and today we just want to say THANK YOU for choosing to be a part of this journey with us. Every day, we get to roast for the best people in the world, we get to create opportunities for others, we get to live our values, we get to drink some of the best coffees in the world… and now we’re getting to build the coffee shop of our dreams!
We wanted to celebrate the best way we know how — with an unforgettable 10 Year Brew Greatness Anniversary Blend. This coffee celebrates our journey in the cup: surprising, vibrant, and memorably delicious. It opens with explosive fruit notes — our most fruit-forward blend ever — before settling into a rich, chocolatey sweetness with a full, beautifully balanced body. To make it truly special, we used the final few kilos of our fruity Ethiopian Yirgacheffe alongside our perennial favorite, Poaquil Natural. The result is a blend that feels both celebratory and deeply familiar — a celebration of the most exotic coffees in the Ethos story.
We’re also pairing it with a very special Anniversary gift — all March long, we’re including a FREE Anniversary Mini-Sampler with any online order of 3 lbs or more. Each includes 2 oz of our three best-selling coffees of the past ten years — a little tasting journey through the coffees that built Ethos (we’ve offered over 50 different coffees throughout these years, yet these 3 have always outsold them all!). We’re also offering a larger version of this trio as our Coffee of the Month special until supplies last.
And we have one final surprise. We’re building something called the Ethos Family Wall for our future coffee shop! If Ethos has been part of your mornings, your gatherings, or your quiet moments, we’d love for you to mail us a photo of you brewing or enjoying Ethos to the roastery at 132 Lake Beulah Dr, Lakeland, FL 33815. We’ll add it to the wall (along with the beautiful cards some of you have recently sent us) — and we promise to mail back a little “thank you” surprise of our own. From the bottom of our hearts, thank you for making these ten years possible. Your shared love of great coffee and impact are the reason we’re here today. Here’s to many more decades of Brewing Greatness together!
Jolian & Lisbeth
P.S. We have one more roastery open house on Sat, March 21, 3-5 pm in case you can make it! And thank you so much for those of you who made it to our open house last Saturday… it was truly magical to feel so much love and we promise the coffee shop will be an incredibly exciting new chapter that will amplify our impact and make us even better as roasters (i.e. we’re thinking we’ll be able to roast for you EVERY DAY once our shop opens!)
