new roaster

RE: Wet vs. Dry | How Processing Impacts Flavor

We’ve had an exciting week! Our new crops of Poaquil (Washed, Honey, and Natural), arrived yesterday, and we’re so ready to share them with you! Overall acidity is down across the board, the Honey is sweeter than ever, and the Natural is a fruit bomb! We’re so proud of the amazing job the Co-Op has done for us this year, so happy to report we’ve been able to reward them with even higher premiums for their Honey and Natural this year, and so eager to start roasting and drinking all these amazing coffees with all of you!

Of course, it seemed like the perfect opportunity to re-visit the topic of processing methods, and how a process that begins thousands of miles away, at the farm, impacts the flavors in your cup in such a big way! Coffee processing is what transforms a coffee cherry into a coffee “bean” (technically, a seed) that’s ready to be roasted - which means all - yes, all - the coffee in the world is “processed” (i.e. nobody brews ‘roasted cherries’). There’s two main ways to achieve this: (1) “Wet” processing - aka. “Washed”, under which coffee beans/seeds are throughly submerged - and literally - washed with water to remove any cherry and pulp components prior to drying and (2) “Dry” processing - which do not use (or use very little) water, as the cherry is not removed (Naturals) or is only partially removed (Honeys) prior to drying.

The main resulting difference is that Wet Processed/Washed coffees won’t have any sugars or enzymes that can be fermented as the beans dry… while Dry Processed/Natural/Honey coffees will have lots of them (the exact amount will depend on a few factors like cherry ripeness and sugar concentration, and the amount of pulp left behind). As a result, these coffees will undergo a series of fermentation reactions - i.e. the breakdown of carbohydrates and sugars by enzymes, environmental bacteria (mostly Lactobacillus, widely used in dairy fermentations), and yeasts (from the same awesome Saccharomyces genus also used in bread and beer production!). The end result of these fermentations (when perfectly controlled)? More sweetness and body in your cup, and a lot more flavor complexity - including stronger and more specific fruit notes (i.e. raisin) and a more lingering finish. In contrast, Washed coffees tend to be cleaner and more “well-balanced” (i.e. just the right amount of sweetness and acidity), and feature more prominently those characteristic roasted notes with chocolate and nutty undertones.

We hope you’ll give the new Poaquil crops a try! We’ll also be sampling them regularly in the next few weeks… along with our awesome new “UMOJA” from the Democratic Republic of Congo - which is another high-impact coffee changing lives (watch farmers’ testimonies @ethosroasters), and adding incredible variety and depth to our coffee offerings. It is also a Washed Bourbon (like Poaquil), yet features a completely different flavor profile (earthy, sweet, bold yet with a slight fruity/winey character), reflective of the unique growing conditions that make African coffees so special!

Thank you so, so much for making all of this possible - our travel may still be restricted - but this is still, and will always be - the journey of our lives! What an amazing privilege it is to get to make a difference for those who need it most, when they need it most… and I always hope that you can also feel that joy, and all of our gratitude and love every time you brew Ethos at home!

So deeply grateful to get to roast and Brew Greatness with you,

Lisbeth

P.S. The same day our 5 pallets of Poaquil were delivered… we also got another special delivery - of our brand new, custom-built 10-kilo roaster! This will be replacing our smallest roaster and adding more capacity, flexibility, and technology to your roastery - we’ll be working as fast as possible on the installation so it’ll be ready and at your service this Holiday season! We’re also hoping to be able to do some (limited-capacity, socially-distanced) events so you can see it in person this Winter!

SCA 2018 | The Leap

We just came back from the Specialty Coffee Association's annual conference in Seattle, and couldn't be more excited... we just bought our second roaster! The GR-15 is a beautifully designed, compact, energy-efficient, high-tech roaster with a roasting capacity of over 100 lbs per hour!!! 

We're so grateful to all of you who have made this 'leap' possible - it's only thanks to your continuous love and support - through orders, referrals, social media pics, mentions, shares, and 'showing up' for us that we find ourselves in the (still a bit unbelievable) position of having to add a roaster to increase our capacity (and ability to fulfill orders quickly and ship within hours of roasting - an Ethos promise since the very beginning - and one we intend to keep!). 

Yet, the most exciting part of this 'leap', and our growing volumes, is our increased impact, i.e. being able to import directly the (relatively large) 'minimum volumes' that make shipping/logistics of direct-trade coffees economically feasible. We're surrounded by so much need, so much opportunity, and so much desire on the part of farmer Co-Ops to find a market that values their efforts... and thanks to you... that market is growing!

This leap is just the beginning... of a new chapter in our journey to #brewgreatness... and it would never be complete without you, or your ideas... so, we'll keep sharing #thenewethosroaster journey on Facebook and Instagram (it's currently on its way from Seattle), and plan some "Open Roastery" events as soon as it's up and running!

Thank you for Brewing Greatness with us!

Jolian & Lisbeth

PS. We're cupping some awesome Central American coffees right now... coming in May!!! (Oh yes, Huehue will be back!)

Ethos 2018 | We have a dream!

Today, as we celebrate one of the most inspirational figures in history, we wanted to reflect and share with you our own aspirations and dreams for this year - we're so excited and would love to hear your thoughts (email us at coffee@ethosroasters.com)!

First, we want to continue on our journey to (one day) be recognized as one of the best coffee roasters in the USA - sourcing a wider selection of beans (including rare finds where both quality and impact are off the charts - i.e. our new "X Series"), and growing our business without compromising our freshness & small-batch roasting promises (to this end, we're planning to add a second roaster this year, which will allow us to serve a wider range of volumes - always roasted fresh, to order!). Please follow us on Facebook and Instagram as we search for #TheNewEthosRoaster!

Second, we want to keep improving your customer experience... and create our first loyalty program this year! If you haven't already, we would encourage you to create an account in our website - we added this functionality to make your checkouts easier (i.e. you can securely save your billing and shipping details), and give you the ability to see your coffee history, but we think we can also use it to reward your support! Please stay tuned... and send us your ideas!  We have also just created our first recurring Subscription program - you can choose the amount of coffee we send, and how often you'd like us to send it! There's no pre-payment, no need to re-order every time, and you can cancel anytime! Ongoing subscribers get our best value (as our new "X Series" coffees are included, plus exclusive sample previews of new arrivals and experimental blends), and we hope you'll check it out and let us know what you think! We've also kept 2, 3, and 6-month prepaid subscriptions, as they make great gifts!

Finally, we want to make sure we continue to grow our IMPACT - we're currently phasing out our non-Organic-certified inventory, so within the next 6 months, ALL Ethos single-origins will be certified Organic. We'll continue to source exclusively Fair-Trade or fully traceable Direct-Trade beans (if the price paid to the farmers is higher than Fair-Trade) and we will continue to go out of our way to find and support small-farmer-championing, women-inclusive cooperatives! 

Thank you so, so much for being part of our dreams and our journey!

Jolian & Lisbeth

PS. WFLA News Channel 8/38 is doing a segment on coffee and they've decided to come to Lakeland and visit the Ethos roastery!!! We'll be in the morning news on Mon, Jan 29, live at 7 am, and on re-runs throughout the day... we'll also try to get and share the link on our Facebook page if you'd like to watch online :)