🦃 'Tis the Season for Gratitude... and New Coffees!

As the days grow shorter and the temperatures cooler, we’re excited to unveil two new coffees that are sure to warm your heart, stimulate your senses, and hopefully convey the immense gratitude we feel for each and every one of you.

First in the lineup, our Yirgacheffe Natural is back! This is one we know many of you were sorely missing, and for good reason - this Heirloom Natural is as unique as it is exquisite! Sustainably grown by small farmers belonging to the Worka CoOp, this light-medium roast dazzles with strong floral aromas, notes of peach and white sandalwood, and a velvety mouthfeel. Its delicate cocoa-toned sweetness, gentle red fruit acidity, and subtle spice create a harmonious cup that’s perfect for your “slow bar” (i.e. pour-overs and manual brews), or to enjoy as a special Thanksgiving treat with friends and family!

Joining it is our 2024 Red Swan Holiday Blend, a bold and beautifully balanced creation crafted to embody the spirit of the season. This year’s blend features our always wonderful, shade-grown Poaquils (Washed and Natural) for chocolate richness and red fruit undertones; Marcala Anaerobic Honey for added complexity and spice; and our Organic Planadas (in a darker roast) for a robust, earthy finish. Together, these coffees deliver an aromatic, comforting brew that’s perfect for drip, pour-over, or French press methods. This one will only be available until Jan 5, so don’t miss the chance to enjoy our most complex blend of the year this season!

Last, but never least - we want to take a moment to express our heartfelt gratitude for your unwavering, incredible support for the past few —or past many— years! Thank you for every order, for every mention, and every gift of Ethos coffee to your family and friends. Your belief in what we do allows us to source some of the world’s finest coffees, and do it exclusively from small farmers who pour their hearts and hopes into each coffee they grow. Together, we get to champion prices that honor their labor and ensure a better world for all of us. Your support fuels the very heart of our Ethos—proving that a mission-driven business can thrive while making a positive impact in the lives of everyone involved: from our farmers, to our small yet mighty team, to each of you who chooses to Brew Greatness with us every day. We hope our coffees make your days brighter, your mornings more inspiring —as with every cup you brew, you’re helping us create ripples of goodness that travel far beyond. Thank you for making this dream a reality and for being part of this coffee family that champions greatness in every sense… Happy Thanksgiving, Ethos family, we are truly so grateful for you,

💛 Jolian & Lisbeth

Ethos 2020 in a Cup : Introducing this year's Red Swan!

What a year this has been! Full of surprises, challenges, many (perhaps too many) learning opportunities… and yet, we’ve done some of our most impactful work this year. It has been a year full of uncertainty and despair, yet we’ve been able to offer certainty and hope to our farmers. It has been a year of a few losses driven by unfortunate events and a few painful changes… yet, we feel so much clearer about our path for the future, and are even more convinced on our ability to make a difference. It has been the year of social distancing… yet we feel more connected to each of you than ever before! - to the extent we’ve secretly started calling you our Ethos family.

As we began working on our Holiday Blend for this year… we wanted to do something extra (truly extra) special - that could help embody our immense, deep gratitude for each of you this year. It is not an understatement when we say Ethos exists only thanks to you - our High-Impact coffees are now 80% supported by our online customers and subscribers! With this in mind, we began by sourcing a coffee that would only be featured on this blend - a women-farmed, Organic, Direct-Trade Honey-processed Bourbon from Copán, Honduras… and combined it with two of our most special, most impactful single-origins we currently have: Poaquil Natural and Umoja (Washed Bourbon). And, as some of you may have already noticed… we also combined all main coffee processing methods (washed, honey natural) into this intoxicatingly aromatic, well-balanced, sweet cup featuring fruit-forward notes that contrast nicely with strong earthy, subtly spiced undertones.

We hope you love it… and we hope you can taste our intense joy and gratitude for getting to still be here, in this journey…. Brewing Greatness in the world with you!

Gracias familia!

Jolian & Lisbeth

PS. We’re adding a little surprise to every online order that includes Red Swan this and next month (and I’m dying to tell you… but I think you’ll be happier to just see it when you open your box!). We hope you love it, we hope it makes your Holidays a little more special this year, and above all - we hope we’re able to show our gratitude for all the love and support you’ve shown us this year! YOU are truly awesome, family!