🦃 'Tis the Season for Gratitude... and New Coffees!

As the days grow shorter and the temperatures cooler, we’re excited to unveil two new coffees that are sure to warm your heart, stimulate your senses, and hopefully convey the immense gratitude we feel for each and every one of you.

First in the lineup, our Yirgacheffe Natural is back! This is one we know many of you were sorely missing, and for good reason - this Heirloom Natural is as unique as it is exquisite! Sustainably grown by small farmers belonging to the Worka CoOp, this light-medium roast dazzles with strong floral aromas, notes of peach and white sandalwood, and a velvety mouthfeel. Its delicate cocoa-toned sweetness, gentle red fruit acidity, and subtle spice create a harmonious cup that’s perfect for your “slow bar” (i.e. pour-overs and manual brews), or to enjoy as a special Thanksgiving treat with friends and family!

Joining it is our 2024 Red Swan Holiday Blend, a bold and beautifully balanced creation crafted to embody the spirit of the season. This year’s blend features our always wonderful, shade-grown Poaquils (Washed and Natural) for chocolate richness and red fruit undertones; Marcala Anaerobic Honey for added complexity and spice; and our Organic Planadas (in a darker roast) for a robust, earthy finish. Together, these coffees deliver an aromatic, comforting brew that’s perfect for drip, pour-over, or French press methods. This one will only be available until Jan 5, so don’t miss the chance to enjoy our most complex blend of the year this season!

Last, but never least - we want to take a moment to express our heartfelt gratitude for your unwavering, incredible support for the past few —or past many— years! Thank you for every order, for every mention, and every gift of Ethos coffee to your family and friends. Your belief in what we do allows us to source some of the world’s finest coffees, and do it exclusively from small farmers who pour their hearts and hopes into each coffee they grow. Together, we get to champion prices that honor their labor and ensure a better world for all of us. Your support fuels the very heart of our Ethos—proving that a mission-driven business can thrive while making a positive impact in the lives of everyone involved: from our farmers, to our small yet mighty team, to each of you who chooses to Brew Greatness with us every day. We hope our coffees make your days brighter, your mornings more inspiring —as with every cup you brew, you’re helping us create ripples of goodness that travel far beyond. Thank you for making this dream a reality and for being part of this coffee family that champions greatness in every sense… Happy Thanksgiving, Ethos family, we are truly so grateful for you,

💛 Jolian & Lisbeth

🎁 Grateful for you - 8th year edition!

Our favorite Holiday - Thanksgiving - is just a few days away! As we’ve paused to count our blessings for these past 8 years, our Ethos journey, and the amazing people like you who make it possible, are always top of mind. Thank you for making this dream possible every day - for allowing us to keep building the coffee company of our dreams - one that sources for impact first, one that champions those who will never be able to “repay us”, one that seeks to both elevate your coffee experience and make a positive impact in the world every day. Ethos family, today and every single day, we are grateful for you!

We also want you to know that you are top of mind every time we source a new coffee, make a new blend, or do something new! Among those, are the new “roastery experiences” - which we began last Sept/Oct, and which we are continuing in Jan/Feb! This first offering is a Coffee Tasting Experience where we cover some essential knowledge and tools to improve your ability to taste better coffee, better! (please note, the sessions in Jan/Feb will be on the same program as those in Sept/Oct - we’ll offer a whole new experience later next year). So, if you didn’t get a chance to attend, or are looking for a unique gift experience for a someone who is really into coffee… we have you covered!

We have also launched the 2023 Red Swan Holiday Blend - we’ve again chosen 3 high-impact beans representing all 3 coffee processes, for an aromatic, harmonious blend of red fruit notes and strong, earthy, spiced undertones. It’s a high-impact blend that will fill your Holidays with memorable moments and exceptional coffee… one that is worthy to pair with those memories! All special Holiday offerings, including gift coffee samplers (with up to a dozen different coffees!), our especially priced sets of 5, 10, and 20 bags (for stocking stuffers or small gifts to those who have made a difference in your life this year), will launch on Thanksgiving day, and will be available until Christmas.

Words can’t quite capture how grateful we are to still (8 years later!), get to start each day “Brewing Greatness” with you. We wish you all our best and hope that all the greatness you’re projecting into the world comes back to you in ways that make your life richer in every way possible,

Jolian & Lisbeth

🦃 Grateful for YOU!

Thanksgiving is fast approaching (it’s next week!), and it is once again prompting us to pause and count our many blessings. You are always top of mind (and of heart) every time we do this, as we look back to all the numerous opportunities (in the tens of thousands at this point in our history) you have given us to roast for you and those you love. Our Ethos continues to thrive and slowly grow into the coffee company of our dreams… one where our desire to make an impact continues to change minds, change hearts, and change lives every single day. Today, we want to say THANK YOU for making it all possible, and for the incredible privilege to be in this journey with you… we see our Ethos family as a remarkable collective of individuals with educated minds, kind hearts, and a desire to brew a truly better - not just better tasting - cup of coffee that can create the kind of change we would like to see in the world. This Thanksgiving, we hope that the thought of all the people around the world you’ll likely never meet, but whose lives you have changed through all your coffee orders through the years, brings you immense joy.

We’re celebrating this beautiful season with the return of our limited-edition Red Swan Holiday Blend! We’ve carried on the tradition of selecting 3 High-Impact single-origins representing all major coffee processing methods (washed, honey, natural), to create an intoxicatingly aromatic, well-balanced, strong, sweet cup featuring red fruit notes that nicely contrast with strong earthy, spiced undertones for a memorable experience worth sharing this Holiday season. This Organic blend features Marcala (natural), Pacheco (honey), and Amani (washed) this year, and it truly shines on pour-overs, drip, and french press.

We also want to extend you a warm invitation to come see your roastery and share a cup of Red Swan with us next Wednesday, Nov 23, from 3-5 pm (we’re at 132 Lake Beulah Dr, in downtown Lakeland - if you’d like to pick-up freshly roasted beans that day, just select the roastery pick-up option at checkout and we’ll roast your coffee earlier that morning!). Or, just stop by and enjoy a cup on us! - we would really love to say THANK YOU in person,

💛 Jolian & Lisbeth

P.S. Holiday samplers, including limited-edition Swan-plers, are also now available, and we’ll keep roasting the rest of the Oak Barrel Aged Poaquil (we’re about half way through the barrel right now), until the barrel is empty. We’ll be adding our special 5-bag and 10-bag sets (our best-value coffee gifting option) on Black Friday.

'Tis the Season to be Grateful... for those who Brew Greatness!

Happy Thanksgiving! Today we celebrate one of the most beautiful Holidays in the world - a day that’s all about coming together and appreciating all the wonderful people in our lives and all the amazing things - tangible and intangible - we get to have, and all the precious moments we get to experience!

Today - and every day - we’re grateful for YOU… and we hope to never miss an opportunity to say it! In this opportunity, we want to especially thank you for constantly reminding us - through each single order, post, message, ‘share’, conversation, and interaction with us - that there’s others like us. Those who also want to go beyond drinking a better cup of coffee, those who care deeply about making a difference… about Brewing Greatness in the world!

We hope today - and this weekend - is a Holiday filled with many happy moments, yet most importantly, with many opportunities to thank those who make a difference in your life.

Thank YOU for making a difference in our lives, and for making our Ethos of “Brewing Greatness” - possible!

With all our hearts,

Jolian & Lisbeth

GRATEFUL FOR YOU!

Today, as we celebrate Thanksgiving, our hearts and our minds fill with overwhelming gratitude. We’re so grateful for this journey, for all the love, for all the lessons, and for this amazing opportunity to make a difference. Above all, we’re grateful for you!

We’re especially grateful to you today because it’s now been years (years!) since some of you first learned about us - and order after order, you’ve kept us learning, growing, and making a difference! In our endless search for more impact, perhaps we’ve discontinued a few of your old favorites… and you’ve been open to try -and fall in love with- new favorites! Perhaps we’ve made a mistake in your order, and you’ve given us an opportunity to make it right… and many more chances to roast for you again! You’ve generously taking the time to write a review, follow us, post pictures, share one of our posts, recommend us to your friends, or email us to say how much you loved your coffee! All these things matter. All these have kept us going. All these have led us here. You truly are the fuel that powers all our coffee roasting!

Thank you - from the bottom of our hearts - for the opportunity to keep roasting for you. Thank you for choosing to #BrewGreatness in the world every single day. We hope this Thanksgiving overwhelms you with gratitude and happiness,

-Jolian & Lisbeth

PS. This Thanksgiving, we’re focusing on the “giving” part - so we’re including a 🎁on all orders this week. Plus, this weekend (Fri-Sun) we’ll run our first THANKS-GIVING COFFEE SPECIAL - you can send a bag of Ethos ☕️ to anyone in the US for just $10! Finally, we’ll be posting pics and videos of our Roastery Experience on IG & FB so can all join us in spirit! ❤︎