sweet

Introducing... "Guacamaya"! 🦜

Panela sweetness. Toasted hazelnut. A touch of milk chocolate. A beautifully sweet finish. A new coffee adventure is here for you, Ethos family! We're excited to introduce “Guacamaya” (yes, named after one of the most beautiful birds in the world), our newest Honduran coffee that greets you with a comforting panela sweetness, followed by warm notes of hazelnut, a touch of milk chocolate, and a lingering sweet finish. Perhaps a new favorite?

This coffee represents a carefully selected collection of exceptional microlots from smallholder producers in the mountains of La Paz. Each contributing microlot was selected through a process of close collaboration, careful evaluation, and a shared commitment to excellence. The result is a coffee that brings together the best of the best—not from a single farm, but from a community of producers whose individual efforts combine to create something greater. Hundreds of coffee samples were evaluated through cupping to select only those microlots that really stood out. Guacamaya celebrates what can happen when excellent individual coffees become part of a shared pursuit of excellence. Shared because the ten smallholder producers who contributed to this lot do more than grow excellent coffee; they share knowledge, exchange techniques, and support one another in the pursuit of a better way. When producers have opportunities to develop their expertise, share what they learn, and have their hard work recognized, the results can extend far beyond a single harvest. Guacamaya gives us an opportunity to celebrate not only the quality of the coffee, but also the people whose work makes that quality possible.

We're proud to share this coffee with you. We hope you’ll love tasting the best of the best from Honduras—and continue Brewing Greatness with us!

Jolian & Lisbeth

Let's Brew 'HARMONY'!

We are excited to officially launch our new HARMONY Blend today!

We’re so grateful to each of you who participated on the naming process, and voted - ‘Harmony’ ended up winning by a large margin, and we’re thrilled to be - for the very first time in our history - naming a blend collectively with all of you, our Ethos family! We’ve combined three very special coffees in this blend: Poaquil Natural (our wonderful chocolatey, fruit-forward, high-impact, Guatemalan bourbon), Rio Coco (our nutty and sweet women-farmed ‘Cafe Femenino’ from Nicaragua), and an extra creamy Natural from the APROCEM Co-Op in Sul de Minas, Brazil - sourced for this blend!

The result is a complex cup with layers of fruit, hints of caramel, and a sweet, clean finish - that shines on both Espresso and filter methods like Pour-Overs, and Drip (aka. your good old coffee maker!). We hope “Harmony” adds a little more adventure to your coffee ritual this year, and we can’t wait to hear from you as you put it to the test on all your favorite methods! As a three-bean-blend, it is extremely versatile, so we highly encourage you to try it on as many forms as your heart desires!

Also, it is almost time for our 2021 RE: Summer Series! (i.e. our technical newsletter series we publish from June-August every year)… and we would love to hear if there’s any question you’d like us to deep-dive in! While we’ve previously covered general brewing principles, health benefits of coffee, and a variety of methods (from Cold Brew to Espresso), we would love to get to answer more specific questions from you this year! We promise our responses will always be well-researched and aimed at bringing your coffee expertise to a new level! (which we realize will be challenging, as some of you are already in the top 1% of most savvy coffee drinkers!). We’ll address your questions on the next three monthly newsletters, so if you think of anything between now and then… please send them to lisbeth@ethosroasters.com!

Oh, and if you’re in the area, we’ll be brewing Harmony (pun 100% intended!) every Saturday at the Downtown Lakeland Farmer’s Market for the next few weeks, so come say hi!… we truly can’t wait to finally see your wonderful, happy faces again!

Jolian & Lisbeth

PS. We’ll also be including Harmony samples on ALL your boxes for the next two weeks! We understand not everyone is close, or is ready to venture out, so no worries - your now fully vaccinated Ethos production team will ALWAYS be happy to ship your freshly roasted coffee to your door!