The start of the New Year is such an exciting time! This is the time to set new goals, to draft new plans, to embrace new beginnings… a blank page - waiting to be written!
This year, we hope to continue to write this story… a story of lifting others through the power of (coffee-driven) opportunity. Our primary goal is to continue - and grow - our support for those we have championed since the beginning, as we understand true impact is only possible through a long-term view - and a long-term commitment. We want to see the town flourish - we want to see them reach levels of economic prosperity they might not even be able to imagine today. As you may know, we’re doing our first Origin Trip with customers next month (we’ll be in Guatemala Feb 14-18)… and we truly can’t wait to share our Guatemalan adventures with you on our Facebook and Instagram (@ethosroasters) - and bring you a little taste of the amazing world of coffee farming, and the collective impact that we are all having in the lives of farmers and their community. We believe that all of us who share this world are deeply connected to each other, and that every act of love and kindness in one place has incredibly ripple effects that reach much farther than we can see, often beyond our understanding.
As you start 2020 and begin to write this new page… we hope you’ll remember our interconnectedness and never underestimate the power - and impact - of the small things. Coffee is one of those small things - we hope you’ll continue to join us Brewing Greatness - to always seek a cup that goes beyond taste, to seek a cup that transforms lives and creates a better world for all of us!
Always grateful for you, and always doing our best to Brew Greatness,
Jolian & Lisbeth
P.S. We also have a ‘stretch goal’ - to begin at least one new, highly impactful, long-term partnership with a small farmer Co-Op in another country - which would not just mean a new amazing permanent coffee offering for all of us, but it would also mean we’d all get to have an impact in another region of the world!
