It’s been just a few days since we got back from Guatemala, and our first Origin Trip with some of you, our beloved customers! I really wish we could have taken every single one of you on this journey. Better yet, I wish you could have been with us four years ago when we first visited the small town of Poaquil - which did not yet have a CoOp, or many of its now paved roads, or the ability to process its own coffee, or so many women leaders in their community! I realize that seeing those beautiful coffee farms owned and worked by people beaming with love and pride is fascinating! Yet, witnessing their transformation - in every possible aspect - from where they were just a short 4 years ago. . . that is something beyond what pictures or words can capture. . . beyond what we thought possible. . . and exactly what we like to call “Brewing Greatness in the world”!
As you likely know, our motto to “Brew Greatness” is not just about brewing a great cup of coffee - after all, there’s hundreds of roasters from whom you could arguably buy a “great tasting cup". To Brew Greatness is to consciously choose to make a difference, to use our choice of coffee to shape the world we would like to live in. Realizing this, we’d like to devote 2020 to bring you closer to those lives you are changing through the coffee you drink every day. We’ll use our Facebook and Instagram to share pictures, videos, testimonials, stories, and also have future blog posts featuring stories and messages from your farmers! Of course, we’re always open to getting your questions for the farmers - simply email us (coffee@ethosroasters.com).
Thank you so, so much for making our impact possible… it is always a joy to roast for you, and a privilege to Brew Greatness in the world with you!
Jolian & Lisbeth
PS. Our 2020 Brew Greatness Anniversary Blend is launching March 1st! It’ll be our most complex, fruit-forward blend to date (we sourced a special women-farmed Natural coffee just for this blend), and it’ll be available until the end of April (4th month of the year), since we’re celebrating 4 years!
