In these Uncertain Times... Let's Brew Greatness!

We’re living unprecedented, uncertain times - as the fast spread of COVID-19 is only outdone by the faster spread of fear, even panic. Yet, we believe it is particularly in these times of crisis that we have unique opportunities to shine, to be the best version of ourselves… to be the change we wish to see in the world… to Brew Greatness!

Our dream to brew a better world through coffee, and our commitment to champion small farmers and keep roasting fresh for you - has not and won’t ever change! Yet, our gratitude for each of you has reached new heights! - as we realize that prioritizing the quality, thoughtfulness, and impact of your coffee in these uncertain times is truly remarkable!

It has reminded us, in the midst of this uncertainty, that we have more opportunities than ever to Brew Greatness… to share more time with our loved ones, to eat healthier, to read more, to finish that project, or to learn something new, and above all - to spread much needed love and kindness to others.

For us, the sudden cancellation of markets and events last week prompted us to offer some free Brew Greatness Blend on orders until the end of March - which marks our 4 Year Anniversary! Since we can’t thank you in person for these 4 years… we thought we would send our most special blend right now! (it’s one of our best deals yet - we’re doing a free 8-oz ‘sample bonus’ on every single order!)

We’d also love your thoughts on what you’d like to see from us in April - we’re thinking of ways we can make it easier to share/send Ethos to the ones you love, wherever they are! Our leading idea is a $15-16 option that will ship free to any USA address - hopefully an easy way to express love, and spread kindness! Please let us know if you like the idea, or if you have any other ideas - email us anytime at coffee@ethosroasters.com!

We are - always and more than ever - deeply grateful for every opportunity we get to roast for you, and committed to keep Brewing Greatness in the world with you - always and more than ever!

Jolian & Lisbeth

Highlights from Guatemala!

It’s been just a few days since we got back from Guatemala, and our first Origin Trip with some of you, our beloved customers! I really wish we could have taken every single one of you on this journey. Better yet, I wish you could have been with us four years ago when we first visited the small town of Poaquil - which did not yet have a CoOp, or many of its now paved roads, or the ability to process its own coffee, or so many women leaders in their community! I realize that seeing those beautiful coffee farms owned and worked by people beaming with love and pride is fascinating! Yet, witnessing their transformation - in every possible aspect - from where they were just a short 4 years ago. . . that is something beyond what pictures or words can capture. . . beyond what we thought possible. . . and exactly what we like to call “Brewing Greatness in the world”!

As you likely know, our motto to “Brew Greatness” is not just about brewing a great cup of coffee - after all, there’s hundreds of roasters from whom you could arguably buy a “great tasting cup". To Brew Greatness is to consciously choose to make a difference, to use our choice of coffee to shape the world we would like to live in. Realizing this, we’d like to devote 2020 to bring you closer to those lives you are changing through the coffee you drink every day. We’ll use our Facebook and Instagram to share pictures, videos, testimonials, stories, and also have future blog posts featuring stories and messages from your farmers! Of course, we’re always open to getting your questions for the farmers - simply email us (coffee@ethosroasters.com).

Thank you so, so much for making our impact possible… it is always a joy to roast for you, and a privilege to Brew Greatness in the world with you!

Jolian & Lisbeth

PS. Our 2020 Brew Greatness Anniversary Blend is launching March 1st! It’ll be our most complex, fruit-forward blend to date (we sourced a special women-farmed Natural coffee just for this blend), and it’ll be available until the end of April (4th month of the year), since we’re celebrating 4 years!