Highlights from Guatemala!

It’s been just a few days since we got back from Guatemala, and our first Origin Trip with some of you, our beloved customers! I really wish we could have taken every single one of you on this journey. Better yet, I wish you could have been with us four years ago when we first visited the small town of Poaquil - which did not yet have a CoOp, or many of its now paved roads, or the ability to process its own coffee, or so many women leaders in their community! I realize that seeing those beautiful coffee farms owned and worked by people beaming with love and pride is fascinating! Yet, witnessing their transformation - in every possible aspect - from where they were just a short 4 years ago. . . that is something beyond what pictures or words can capture. . . beyond what we thought possible. . . and exactly what we like to call “Brewing Greatness in the world”!

As you likely know, our motto to “Brew Greatness” is not just about brewing a great cup of coffee - after all, there’s hundreds of roasters from whom you could arguably buy a “great tasting cup". To Brew Greatness is to consciously choose to make a difference, to use our choice of coffee to shape the world we would like to live in. Realizing this, we’d like to devote 2020 to bring you closer to those lives you are changing through the coffee you drink every day. We’ll use our Facebook and Instagram to share pictures, videos, testimonials, stories, and also have future blog posts featuring stories and messages from your farmers! Of course, we’re always open to getting your questions for the farmers - simply email us (coffee@ethosroasters.com).

Thank you so, so much for making our impact possible… it is always a joy to roast for you, and a privilege to Brew Greatness in the world with you!

Jolian & Lisbeth

PS. Our 2020 Brew Greatness Anniversary Blend is launching March 1st! It’ll be our most complex, fruit-forward blend to date (we sourced a special women-farmed Natural coffee just for this blend), and it’ll be available until the end of April (4th month of the year), since we’re celebrating 4 years!

Guatemala Origin Trip 2020!

We’re super excited to announce our first Origin Trip to Guatemala that will be open to you, our amazing subscribers, customers, and fans! We’ve started to include flyers on all coffee orders this week, and will continue until supplies last. If you can’t wait… no worries, you can also access all the information and sign up for the trip online! (eo.travel/ethosroasters).

The trip is organized and run by EO Travel (staffed with at least one Ethos fan/subscriber who made this all happen!) and it includes all transportation (flights from TPA, but there’s an option to book your own airfare if you’re flying from other areas), lodging, and some meals! If you have trip-specific questions or need help, they’ll be happy to answer any questions about trip logistics, payments, etc. Please note, the initial trip deposit is due July 1st.

If you love what we do and want to understand WHY we do it - we hope you’ll really consider joining us! Jolian and I will also be going as participants this time, so we can experience and hopefully refine any future trips (we probably won’t be able to go on all future trips, but our relationship with the Co-Op is so close, is as if you’ll be visiting our Ethos family in Guatemala!).

I know there’s a lot more reading about the trip you have yet to do… so I’ll keep this post short and sweet!

Thank you always for choosing to Brew Greatness in the world with us!

Lisbeth

PS. Our new Kenya AA is arriving next week… can’t wait to share this fantastic new origin with you… AA is Kenya’s highest quality grade, and the cup is complex, full-bodied and different from any of our other offerings!